Britney Spears 10 years ago was thought to a pop diva mega superstar.. That was the "brand" "Pop Star Sensation" She seemed to have it all. Fame, Fortune, and Fans that adored her. But recently things haven't been going so well for her. She got married, had kids, got divorced, lost her kids, and some would say lost her mind.
Britney has been under this spotlight since she was like 12 years old and it was only a matter of time before the things got hot!!
The PR Britney Spears got was crazy..Every magazine had her face on the cover, with horrible headlines about her. It broke her down. People looked at her no longer as a star but we saw her as crazy.
When she decided she wanted to try and make a comeback of course no one really believed in her..and the media slandered her for her attempts. They criticized everything she did.
So when you look at it from that point of view, her brand identity was altered by the media attention in a very negative way. But now if you take a look at Britney is coming back strong..sometimes it takes going through the bad to get to the good things in life..and I think its her turn to reclaim whats hers.
GO BRITNEY!!!
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