Flat Earth

I think the Flat Earth has a fairly good thing going..
A healthier way to snack and eat chips. Makes sense.

I understand the whole slogan.."when pigs fly" and that it is a saying when you are trying to say something is impossible or can't be done, you would say "when pigs fly" and they are trying to say that they have done the impossible by creating these chips..To me it's still a little off somehow.

I dont really know who they are trying to target either. It would seem as if it would be a health conscious vegetarian maybe..and then they have the pig flying. Which in a way seems to make since. Vegetarian=Animal Lover. But I am still not too convinced.

Overall, I think that I would try the chips just to see how they taste. So I don't think they could target young college students any differently. But at the same time it's still sort of up in the air..I guess with those flying pigs... =)