Brand Identity

When I think of POLO byRalph Lauren I think of clothing for the people who seek class in their attire. Everyone I know says Polo makes them think of classic and classy business attire.

POLO brand was named after the actual sport called polo which is a sport known worldwide for its class and elegant style. The symbol for polo is a man on a horse who is obviously playing polo. Polo by Ralph Lauren was influenced by the european style but because it was created in America and revolutionized attire among the american upperclass it is a big plus for consumers in america but for consumers in europe as well.

The brands symbol is normally seen with a white background and blue horseman which are just classic, basic, simple colors. Polo has been around for awhile and over time have been very successful therefore opening up a lot of doors for philantrophy. Polo has built a center for treating cancer and prevention, started the pink pony campaign to help raise funds for the research of breast cancer, and a american heroes fund that provide the kids who suffered losses from 9/11 with scholarships.

Polo is known to have redifined america's style of class and elegance. People believe that wearing Polo will provide you with the look of success, class, and sophisticaion all in one. This is because it is Polo's brand identity.

BRITNEY SPEARS

Britney Spears 10 years ago was thought to a pop diva mega superstar.. That was the "brand" "Pop Star Sensation" She seemed to have it all. Fame, Fortune, and Fans that adored her. But recently things haven't been going so well for her. She got married, had kids, got divorced, lost her kids, and some would say lost her mind.

Britney has been under this spotlight since she was like 12 years old and it was only a matter of time before the things got hot!!

The PR Britney Spears got was crazy..Every magazine had her face on the cover, with horrible headlines about her. It broke her down. People looked at her no longer as a star but we saw her as crazy.

When she decided she wanted to try and make a comeback of course no one really believed in her..and the media slandered her for her attempts. They criticized everything she did.

So when you look at it from that point of view, her brand identity was altered by the media attention in a very negative way. But now if you take a look at Britney is coming back strong..sometimes it takes going through the bad to get to the good things in life..and I think its her turn to reclaim whats hers.

GO BRITNEY!!!

Flat Earth

I think the Flat Earth has a fairly good thing going..
A healthier way to snack and eat chips. Makes sense.

I understand the whole slogan.."when pigs fly" and that it is a saying when you are trying to say something is impossible or can't be done, you would say "when pigs fly" and they are trying to say that they have done the impossible by creating these chips..To me it's still a little off somehow.

I dont really know who they are trying to target either. It would seem as if it would be a health conscious vegetarian maybe..and then they have the pig flying. Which in a way seems to make since. Vegetarian=Animal Lover. But I am still not too convinced.

Overall, I think that I would try the chips just to see how they taste. So I don't think they could target young college students any differently. But at the same time it's still sort of up in the air..I guess with those flying pigs... =)

Super Bowl Commercials

My TOP 5 Superbowl Commercials

#5 Would have to be the Bud Light commercial where you see a couple coming to a wine and cheese party. The man comes in with a huge thing of cheese on a plate. He heads into the kitchen and all the boyfriends are in there. The one guys says thats some nice cheese and then the other guy reveals that there is bud light underneath. Then all the guys reveal they have brought beer and even a small TV to watch football. It's very funny. Bud Light always does a really targeting men in there ads.

#4 Would be the FedEx commercial where they have the carrier pigeons delievering mail and packages. But then the guys ask what about larger packages, he proceeds to be shown the HUGE carrier pigeon that is destroying everything. Then he says ok lets switch to FedEx. It is just a funny commercial, typical of a superbowl commercial, that makes you laugh and remember the brand..FedEx

#3 Is the Charles Barkley and Dwayne Wade T-Mobile commercial. Charles or Chuck as Dwayne calls him just added Dwayne into his Fav 5 so he wont stop calling and talking t Dwayne. Once again another funny commercial that makes you laugh and remember the brand..T-Mobile

#2 Is one of my favorites. It's the diet Pepsi Max commercial with all the celebs and people who are nodding off and then they all drink a Pepsi Max and everyone starts bobbing their heads. Its hilarious.

Dun Dun Dun... and #1 is.....Drum ROLL

Justin Timberlake in the Pepsi commercial. This commercial is so cute. This commercial targeted its market very good. Pepsi's whole thing is the "New Generation" since Coke is going with classic.. So by taking a icon like JT and putting him in their commercial is genius. And he is not just in the commercial but you can actually win tickets to see him if you drink Pepsi. Great strategy if you ask me. Wonderful commercial..My Fav!!

Message Appeal

Message Appeal

What are my favorite commercials..normally the funny ones. There are plenty of commercials that I like from the ones that are funny and seem almost pointless to the ones that are funny but still portray a message underneath. For instance the cigarette commercials. The ones that have people singing in the streets Broadway style. They are funny to watch and catchy to sing a long to but you remember the message no matter how hard you try to. "If you smoke you might lose your life, if you don't you might lose your life" Kind of harsh but it gets the message across through humor and it captures the minds of young and old people to realize the sincerity of the message.

Another commercial that I like is the new commercial with Lebron James and Nicole from the Pussy Cat Dolls. The commercial is selling Lebron's shoes by Nike. In the commercial he is romancing Nicole with his shoes. The commercial is absolutely hilarious. Basically the message is that girls can where his shoes too. Here is a link to the commercial..

http://www.youtube.com/watch?v=7iGcWzBGlTQ

Now I have never really had commercials that I just didn't like but I have had commercials that I didn't really understand the message. Like the skittles commercial with the old man that when he touches something it turns to skittles. I just felt as if that commercial made no sense and had no message. It's sort of humorous but has nothing to do with skittles and why you should buy skittles.

http://www.youtube.com/watch?v=MUJ4uorYPoY

Starbucks

Starbucks is a huge chain of coffee shops that roasts high-quality whole bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment.

Core Identity:

Product Thrust: Fresh brewed coffee and drinks.

Mission: Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow.

The following six guiding principles will help us measure the appropriateness of our decisions:

• Provide a great work environment and treat each other with respect and dignity.


• Embrace diversity as an essential component in the way we do business.


• Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee.


• Develop enthusiastically satisfied customers all of the time.


• Contribute positively to our communities and our environment.


• Recognize that profitability is essential to our future success.
  

User Profile: Really any ages from 18+ Men or women.

Enhancing lives/catering to: All ages in affordable great tasting coffee

Extended Identity:

Brand Personality: Creating a friendly inviting environment, where you can enjoy great Starbucks coffee.