When I think of POLO byRalph Lauren I think of clothing for the people who seek class in their attire. Everyone I know says Polo makes them think of classic and classy business attire.
POLO brand was named after the actual sport called polo which is a sport known worldwide for its class and elegant style. The symbol for polo is a man on a horse who is obviously playing polo. Polo by Ralph Lauren was influenced by the european style but because it was created in America and revolutionized attire among the american upperclass it is a big plus for consumers in america but for consumers in europe as well.
The brands symbol is normally seen with a white background and blue horseman which are just classic, basic, simple colors. Polo has been around for awhile and over time have been very successful therefore opening up a lot of doors for philantrophy. Polo has built a center for treating cancer and prevention, started the pink pony campaign to help raise funds for the research of breast cancer, and a american heroes fund that provide the kids who suffered losses from 9/11 with scholarships.
Polo is known to have redifined america's style of class and elegance. People believe that wearing Polo will provide you with the look of success, class, and sophisticaion all in one. This is because it is Polo's brand identity.
