Target Audiences

After taking the VALS survey I found out that I am a Experiencer/Striver...

You might be wondering what does that mean?? Well first off the VALS is a tool uses in marketing to help creative effective business strategies.
How is VALS used?? VALS is basically a measure of traits such as behavior or personality traits that helps to categorize consumers.
Why is this important?? Well it is important because it allows retailers to know the type of consumer they are trying to target.

Now as I said before I found out that I am a Experiencer/Striver. Which means as an Experiencer I am motivated by myself. I like things that are cool, fun, and sometimes risky. I am also known as in impulse consumer. According to the VALS Types I also tend to spend the majority of my money on fashion, entertaining myself, and of course going out with friends. Which I can't really argue with at all...

The Striver in me, which is my secondary type, shows that I am trendy and fun but very caught up in what others think about me... Once again I can't really argue with that either.

As for the other VALS Types:

• Innovators: are the independant and successful people.
• Thinkers: are stable and inspired with knowledge and very conservative.
• Achievers: are often led by goals and have busy lives.
• Believers: are like Thinkers but have very strong beliefs and are often religious
• Makers: are the "pratical" people that like to work hard or make things for themselves.
• Survivors: are the people who cope to life and its changes and are cautious consumers.

This in my opinion is an accurate way to categorize consumers...As I said before, after taking the survey, I am a Experiencer/Striver and the majority of the description is very accurate..Go try it out and see if what you are!!

A Little History on Forever 21

Don Won Chang and his wife Jin Sook are the founders of the OH So FABOLOUS Forever 21, originally named Fashion 21, in 1984. The first store was located at 5637 N. Figueroa St. in Los Angeles and surprising it is still operating today under it's original name. The first store was very small, only 900 square feet. But little did they know that it would bloom into such a HUGE success.

The sales within the first years increased drastically. The name soon changed from Fashion 21 to Forever 21. With time the business expanded adding new stores every six months in different locations. The size of the stores went from 900 square feet to eventually 24,000 square feet. In 2005 Forever 21 had around 355 stored all over the globe. Forever 21 is now making billions of dollars. $$$$$$

Today Forever 21 has turned into a huge chain of stores. They are known for there stylish and trendy clothing and accessories and in my opinion it is the best store around. With this much success so far I can only imagine how much more there is to come for Forever 21.